Online Education Servicesenquiries@oes.edu.au
OES has both the expertise and the scale to strategically position and market our partner brands to thousands of new students around the world. Partners can be confident they will enter the online education space with maximum impact and deliver strong student enrolment numbers in a short period of time.
OES’s impressive track record in attracting and retaining students has confirmed that a one size fits all approach no longer works. This is true from both a learning and a marketing perspective.
OES offers multi-channel marketing expertise ensuring that the specific benefits of pedagogical models and student support tools are effectively communicated to non-traditional markets, including mature age learners, first-in-family applicants and rural and regional students.
OES is committed to an ongoing research agenda to better understand the online education market, leading to the identification of the most responsive student prospects. All marketing efforts are designed to reach targeted student audiences and prompt them to engage with our student recruitment channels. Our staff are trained to guide prospects through the application and enrolment process, providing advice on course selection, eligibility, study load and suitability of study mode based on their specific circumstances. This highly consultative process assists in ensuring a credible, high quality prospective student pipeline is established.
OES has undertaken extensive research into the student lifecycle, leading to a robust understanding of perceived barriers, key motivations and preferred media channels. This informs the development of messaging and the planning of communication campaigns. Using this research, plus a wealth of marketing campaign data, OES works with its partners to create bespoke, fit-for-purpose marketing strategies designed to disrupt the landscape and engage student audiences.
OES understands the importance of all new marketing collateral aligning with existing partner university strategies and brand guidelines, and that there is only one university brand. A trusted brand custodian, OES is committed to a culture of collaboration and is adept at working alongside partner marketing teams.
To maximise the effect of campaign funds, all OES marketing activities are tracked and optimised in real time. Marketing campaigns are channel agnostic, results oriented and span many environments including:
• Digital advertising, including SEM, display and social activity
• Radio and TV advertising
• Custom microsites with downloadable course guides and interactive live chat
• Bespoke public relations campaigns and strategic media engagement
• eDM campaigns
"Swinburne Online is a key part of Swinburne’s portfolio of innovative education offerings. Through our joint venture with Online Education Services, Swinburne has become a leading provider of online education. We have learned a lot about what students need in a digital learning environment, what motivates them, and how they learn. Through Swinburne Online we are able to provide access and flexibility to learners from diverse backgrounds, for whom on-campus study is often not an option.”
Professor Linda Kristjanson AO
Vice-Chancellor, Swinburne University of Technology